Dearest friends - 

My relationship with food had an interesting start.  Growing up, my family’s love language was McDonald's Happy Meals, Totino’s pizza, and chocolate milk.   Despite all the joy and fond memories, I knew I wanted something a tad bit healthier for my kids.

So there I was, scouring Pinterest and Instagram for meal ideas every Saturday. Diligently writing down my grocery list and organizing it by category. And on my bravest weeks (pre-COVID), I took my kids to the grocery store with me. But let’s be honest, if one part of that superwoman process was off at dinner time (like if I forgot a critical ingredient or choose a complicated recipe) we found ourselves eating out. I tried every possible solution out there to feed my family well, and honestly, on many weeks I didn’t try at all.

Like with every other key moment in my life, I became motivated by a deep frustration in the status quo. Why was technology helping me buy stuff I didn’t need at a pace that wasn’t healthy, but still not solving my most basic human need? Enter the idea for Gather’d Market. I dreamt of a modern grocery store - more personalized, more sustainable, simpler to shop, and enabled by smart technology. (And no, not just an Instacart app that shows me apples when I search for cumin)

My love language is clearly still food and it brings me great joy to put Gather'd out into the world. My hope is that we become your trusted partner for grocery shopping and also a company you are proud to do business with.

With love,

Antoinette

ps - My family most definitely still eats out (I love you Deru Market!), but now as a choice, not as a sign of defeat.