Tony's Chocolonely
In 2002, Dutch television producer and journalist Teun van de Keuken began producing programmes about the abuses within the cocoa industry after discovering that almost none of the chocolate produced at the time was slave-free. Along with this, he also requested to be prosecuted for knowingly purchasing an illegally manufactured product, although the prosecutors chose not to do so. After three years of unsuccessful attempts to change the industry through investigative efforts, van de Keuken decided to start producing chocolate bars himself. Due to the amount of publicity his programmes generated, the product quickly became a success, Tony's Chocolonely was founded in 2005.
Amsterdam, Netherlands